Personal un-branding and the financialization of whiteness: or, let’s actually LISTEN to Taylor Swift as she shakes it off
With the rise of fashion trends like K-Hole’s normcore style and the Gap’s watered-down “Dress Normal” campaign, it seems like “uncool” has itself become a way for elites to opt-out of the imperative to build “cool” human capital, a “cool”…
“Shake It Off” & the post-identity politics of post-genre pop
This started out as an essay about Taylor Swift’s “Shake It Off” video, but it grew into a larger discussion of post-identity politics and post-genre pop music aesthetics. I’m interested in their common features, values, and practices. Because genre-mixing and…
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